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In 2024, URF is publishing a series of guides to support readiness for (and deployment of) Public-area Mobile Robots (PMRs). 

Executive Guide to PMRS: What you need to know about Public-area Mobile Robots

(Click here for FREE PDF download)

Discovery Guide to PMRs: Opportunities and Challenges with Public-area Mobile Robots

(Buy now! US $150 Click here to get the PDF (80 pages))

Regulatory Roadmap for PMRs: a standards-based regulatory roadmap for municipal, provincial/state, and national regulators (Anticipated Q4 2024)


We believe the biggest barrier to successful PMR deployment is not the technology itself, but municipal readiness and public acceptance. By publishing the first edition of these documents in advance of the ISO-4448 (first edition publication is anticipated by the end of 2026), we want to help maximize the promised benefits of these technologies and help stakeholders anticipate and minimize any unintended consequences during pilot testing and early deployment.

These guides will be supplemented by workshops (virtual and in-person) that will support knowledge transfer and provide interactive learning opportunities for stakeholders. Advisory services are also available.

Municipal Readiness & Social Acceptance

According to a 2020 report by the OECD, “Globally, urbanisation is spreading. Towns are increasingly growing into cities and suburbs are being absorbed by expanding cities... Around 4,000 new metropolitan areas emerged between 1975 and 2015.” 

PMR Deployment impacts a number of areas of municipal concern and eventual responsibility. In a smaller municipality, a majority of these concerns might be the purview of a single Public Works Department, whereas in larger cities, these concerns are addressed by many different departments.

We invite you to become a sponsor to help us educate the world about the opportunities, challenges and best practices for deploying intelligent transport systems in urban spaces.


Sponsorship Ideas

Here are some initial ideas for what a Sponsorship Agreement for URF's Municipal Guide project could include:

  • Brand recognition, logo placement

  • Naming opportunities (e.g. Title, Front cover logo, Presented by...)

  • Advertising

  • Chapter/section sponsorship

  • Webinar guest speakers

  • Media partnerships, graphic design support, digital and print distribution

  • Language translation

  • Hosting of workshops and training sessions (virtual and in-person)

  • Annual memberships in URF for clients and/or suppliers


Let's Connect!

Please email: Lee St. James, URF's Managing Director, who will be pleased to explore the best sponsorship approach for your organization. We look forward to having a Zoom call to discuss your sales and marketing goals so we can customize a sponsorship package to best meet your needs.

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