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Executive GUIDE (2024)

This is the first in our series of guidebooks that support municipal and facility operator readiness for (and deployment of) Public-area Mobile Robots (PMRs).


Are you new to planning for or adopting PMRs? An urban/traffic planner interested in understanding more about how PMRs and related technologies will impact your work? An accessibility advocate looking to see how you can help shape a future with PMRs on sidewalks and within public spaces? 

Here is a January 2024 testimonial as posted on the Hospitality Robotics Group on LinkedIn:

"Recently, I explored the "Executive Guide to PMRs" by URF, finding it immensely insightful for the evolving field of mobile service robotics. Organizations like URF play a pivotal role in guiding the industry, particularly in the early stages of adoption. Their work is crucial in shaping regulations and public awareness for the effective integration of these technologies."


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Executive Guide to PMRs now!

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We believe the biggest barrier to successful PMR deployment is not the technology itself, but municipal readiness and public acceptance. By publishing the first edition of these documents in advance of the ISO-4448 (first edition publication is anticipated by the end of 2026), we want to help maximize the promised benefits of these technologies and help stakeholders anticipate and minimize any unintended consequences during pilot testing and early deployment.

These guides will be supplemented by workshops (virtual and in-person) that will support knowledge transfer and provide interactive learning opportunities for stakeholders. Advisory services are also available.

Municipal Readiness & Social Acceptance

According to a 2020 report by the OECD, “Globally, urbanisation is spreading. Towns are increasingly growing into cities and suburbs are being absorbed by expanding cities... Around 4,000 new metropolitan areas emerged between 1975 and 2015.” 

PMR Deployment impacts a number of areas of municipal concern and eventual responsibility. In a smaller municipality, a majority of these concerns might be the purview of a single Public Works Department, whereas in larger cities, these concerns are addressed by many different departments.

We invite you to become a sponsor to help us educate the world about the opportunities, challenges and best practices for deploying intelligent transport systems in urban spaces.

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