The Urban Robotics Foundation (URF) was founded in 2021 as a global, membership-funded, non-profit organization that is bringing together stakeholders interested in public-area mobile robots (PMRs). Our goal is to help ensure that stakeholders understand the opportunities and challenges of PMRs and to build a global network of people focused on learning how PMRs can contribute to improved livability in urban ecosystems. Explore our Member Benefits
We focus on urban spaces and accessibility
Governments decide whether to reject or permit PMRs (when, where and for what purpose). Accessibility – spaces that are safe and workable for everyone – is the overarching goal. We present the landscape as complex and nuanced, sharing ways that barriers might be overcome. We encourage stakeholders to collaborate to share ideas and best practices.
Our credentials are unique
Bern Grush, Executive Director of URF, is an author, consultant, and the originator and project lead for the ISO draft technical standards 4448 and 25614. His expertise fuels our deep understanding of the multiple overlapping city systems and stakeholders impacted by the deployment of PMRs.
e-News Updates
Open Events
Webinars, Podcasts and Workshops
We are pleased to host and support a variety of open webinars and training workshops. Upcoming events are listed on our Events page.
​Recent webinar recordings are available on our YouTube channel.
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We are also available to provide guest speakers for podcasts and virtual or in-person events to support the robotics, mobility and accessibility industries.​
URF Global Partners
As a non-profit organization, we appreciate the early adopters and pioneers in the ecosystem who support our important work by joining as members. Here are some of the companies, municipalities and accessibility groups that are supporting our work.
We welcome new members at any time, including individual researchers and subject-matter experts. Our annual membership fees start when you join and continue on a 12-month rolling basis. For more information on membership, please visit our Member Benefits page.
Robots on City Streets – The Big Questions
We invite member and non-member organizations to host or sponsor this engaging virtual or in-person workshop for their clients and colleagues.
Download PDF - workshop overview.
Contact us for more information.
We are eager to share our message beyond our membership. To request a URF spokesperson to
participate in interviews, podcasts and panels, please contact us.
Building Awareness
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Where we are now with public-area mobile robots (PMRs) in the 2020's is about where we were with the automobile in the 1900's — very early days. It will take some time to establish the 'rules of the road'. Local governments and public facilities are struggling with the influx of technologies, numerous requests for pilot studies and concerns about safety, insurance, licensing and more.
Distilling Relevant Expertise
By opening the ISO 4448 draft standards to input from members, we bring a range of perspectives and broad expertise to the discussion. Although opinions may vary, alignment is always possible (and critical) when the shared goals are safety, accessibility and improved liveability.
Publications and Training
We have published a series of guidebooks and host workshops to support municipal readiness for and deployment of public-area mobile robots.
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Advisory Services
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In addition to offering discovery and deployment workshops and training, URF is pleased to offer in-depth consulting and advisory services, led by Executive Director Bern Grush. Our consulting fees are typically retainer-based. The scope of advisory projects related to PMRs can include topics such as:
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RFP preparation / contract review
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Project design (including use cases)
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Infrastructure readiness
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Monetization
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Orchestration
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Public/staff acceptance
Please note, the following areas are out of scope for URF Advisory Services:
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Equipment sales or resales
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Hardware/software/vendor selection
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Day-to-day management of pilot projects
Bern Grush, Co-founder &
Executive Director
Bern Grush (Executive Director) is an international expert on the robotic devices impacting active transportation. He is the lead drafter for the ISO 4448 standard for public-area mobile robots (PMRs). Bern combines backgrounds in Human Factors Psychology and Systems Design Engineering to help cities prepare for the social and governance impacts of PMRs.
Lee St. James,
Managing Director
Lee St. James (Managing Director) is passionate to explore how social robots can help reduce social isolation and slow cognitive decline among older adults. This passion and her years of experience in consulting, technology marketing, and digital transformation contribute tremendous value to our membership and communications priorities.
Lee Haber,
Co-founder & Advisor
Lee Haber (Advisor) loves transportation and cities. With degrees in civil engineering and urban planning, he puts these loves and skills to work at URF as a key drafter of the ISO 4448 standard. His frequent travels in the world’s great cities bring him continuous
insights into pedestrian infrastructure.
Adam Beck,
Global Head of Urban Planning
Dr. Kelly O'Neill
Educational Liaison
Francisco Javier Martin Romo,
Europe/Middle East Member Liaison
Adam Beck joined URF in August 2025 as global head of Urban Planning. Based in Queensland, Australia, he is a leader in Australia’s digital built environment sector, helping government and industry navigate the intersection of digital innovation, the built environment, and economic development.
Dr. Kelly O'Neill is managing our educational partnerships with universities and colleges while also advising on the design and delivery of our workshops. Her passion is to reduce risk for the campus leaders and researchers who are looking at public area mobile robots as a new means to improve accessibility, student connection, and generate revenue.
Francisco Javier Martin Romo is based in Milan, Italy and is our key member liaison for membership inquiries from Europe and the Middle East. His full-time role is as Country Manager, Italy, for Keenon Robotics. He is also the lead for the Hospitality Robotics Group on LinkedIn with over 5,000 members.
Andy Manahan,
Advisor
Michael Roschlau,
Advisor
Corey Clothier,
Advisor
Andy Manahan (Advisor) has over two decades of experience in the development and construction. He brings an extensive network and a deep understanding of regulatory reform,
government procurement and infrastructure investment solutions.
Michael Roschlau (Advisor) is a strategic adviser in public transit and urban mobility. Dedicated to efficient and effective public transit, he most recently as President and Chief Executive Officer of the Canadian Urban Transit Association (CUTA).
Corey Clothier (Advisor) has more than 14 years of product and business development experience in AVs. He has led product development and deployment strategy for startups, automotive OEMs, major cities, defense companies, and insurance, transit and global entertainment companies.