Wed, Dec 06|
Beyond Safety Standards: Designing for User Acceptance
Featuring Bern Grush, Executive Director of the URF - who will provide attendees with greater awareness of the types of standards and regulatory hurdles they should be aware of as they move through the product development stages and to help them expedite product acceptance in new markets.
Time & Location
Dec 06, 2023, 12:00 p.m. – 1:00 p.m. EST
About the event
Hosted by Innovation Factory and CITM (Centre for Integrated Transportation and Mobility)
Adoption of new technologies, especially in the transportation and mobility space, is often slowed by regulatory hurdles and deployment challenges that are discovered very late in the process (i.e., during or after pilot studies). Even if you believe you are complying with all the appropriate technical and safety standards, you may have to go back to the drawing board if you and your potential customers are not completely aligned on what it takes to deploy your solution.
Entering a new market without deployment standards is like attending a symphony without a conductor! Examples presented by Bern Grush will include the challenges of deploying e-scooters and mobile robots in public spaces.
This session is ideal for:Technology companies from early-stage start-ups designing innovative hardware and/or software solutions to more established companies looking to scale into new geographies and/or new industries where the rules of engagement may not be well understood. Founders, CEO's, CTO's, engineers, product development, UI/UX and quality assurance teams will benefit from attending this session. Transportation planners, smart city and government relations experts and accessibility advocates may also find value in the session.