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Be among the first to receive URF's Executive Guide to PMRs!

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With the support of members and sponsors, URF is preparing to publish a series of documents and workshops to support municipal readiness for and deployment of Public-area Mobile Robots. We will begin with:

  • Executive Guide to Public-area Mobile Robots

  • Discovery Guide to PMRs

  • Project Guide for PMR Deployment


Our workshops (virtual and in-person) will support knowledge transfer and provide interactive learning opportunities for stakeholders.


We believe the biggest barrier to successful PMR deployment is not the technology itself, but municipal readiness and public acceptance. By publishing the first edition of these documents in advance of the ISO-4448 (first edition publication is anticipated by the end of 2026), we want to help maximize the promised benefits of these technologies and help stakeholders anticipate and minimize any unintended consequences during pilot testing and early deployment.

Please contact our Managing Director, Lee St. James, who will be happy to explore the opportunities that are the best fit to support your organization's marketing and outreach goals!

Executive Guide

Target Audience:

Government decision-makers, policy developers, public facility operators,  technology companies, accessibility advocates, researchers, urban planners, etc.

Discovery Guide

Target Audience: 

Municipal/Regional governments, transportation planners, engineering consultants, robot designers, fleet operators, system integrators


Target Audience:

Smart City project teamsattendees of workshops and training sessions

Municipal Readiness

According to a 2020 report by the OECD, “Globally, urbanisation is spreading. Towns are increasingly growing into cities and suburbs are being absorbed by expanding cities... Around 4,000 new metropolitan areas emerged between 1975 and 2015.” 

PMR Deployment impacts a number of areas of municipal concern and eventual responsibility. In a smaller municipality, a majority of these concerns might be the purview of a single Public Works Department, whereas in larger cities, these concerns are addressed by many different departments.

We invite you to become a sponsor to help us educate the world about the opportunities, challenges and best practices for deploying intelligent transport systems in urban spaces.


Sponsorship Ideas

Here are some initial ideas for what a Sponsorship Agreement for URF's Municipal Guide project could include:

  • Brand recognition, logo placement

  • Naming opportunities (e.g. Title, Front cover logo, Presented by...)

  • Advertising

  • Chapter/section sponsorship

  • Webinar guest speakers

  • Media partnerships, graphic design support, digital and print distribution

  • Language translation

  • Hosting of workshops and training sessions (virtual and in-person)

  • Annual memberships in URF for clients and/or suppliers


Let's Connect!

Please email: Lee St. James, URF's Managing Director, who will be pleased to explore the best sponsorship approach for your organization. We look forward to having a Zoom call to discuss your sales and marketing goals so we can customize a sponsorship package to best meet your needs.

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